The Lifestyle Inventory Model uses seven target group profiles. These can be seen in the chart below
Since 2020, Haarlem Marketing has focused on three lifestyles: adventure seekers, style seekers and insight seekers. They fit best with the values and pillars of Haarlem and both the adventure seeker and style seeker are also the most represented among residents of Haarlem. This says something about the Haarlem offer within the pillars and the fact that visitors and residents match in terms of needs in Haarlem.
*This chart shows the target audiences Haarlem Marketing is focusing on
The different lifestyles of the Leefstijlvinder show what people need in their leisure time or on vacation and what the differences are in this. Some want peace and quiet, others want urban excitement and sensation. We not only know what these lifestyles look like, but also where in the Netherlands they live. Which groups live in your region? What are their wishes and how can you best reach them? These are the questions the Leefstijlvinder™ answers, giving you even more insight into the wishes and needs of your visitor.
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Do you prefer to surround yourself with as many people as possible and love to party like the Fun Seeker? Or do you like to store in unique boutiques like the Style Finder? Wondering which Lifestyle Finder profile suits you best? Take the test and find out within five minutes which leisure lifestyle you belong to!
