The story
Since 1936, Haarlem Marketing has been promoting the city to visitors, residents and business owners. Our work
with the ambitions of the City of Haarlem and partners in the leisure sector and other stakeholders. Our focus: a thriving leisure economy for visitors, unique meeting and conference locations for business visitors and Haarlem residents as ambassadors.
We are committed to enticing visitors to visit Haarlem. For a midweek, weekend away, vacation or business visit. We also focus on repeat visitors from the region and bleisure visitors. We launch campaigns and use a mix of our promotional tools, both online and offline, to achieve the desired reach and maximum visibility.

What we do
HAARLEM MARKETING
We are committed to enticing visitors to visit Haarlem. For a midweek, weekend break, vacation or business visit. We also focus on repeat visits from the region (especially for the pillars of retail and gastronomy). We do this with a mix of our promotional tools, both online and offline

We work in a dynamic force field.
As Haarlem Marketing, we must lead the way, but at a pace that everyone can follow us. Only in close cooperation with the city can we make a difference. Each from their own role and strength, then the collective is at its best.
Together we put Haarlem in the well-deserved spotlight!
The power
HAARLEM MARKETING
In order to enable growth in spending while maintaining livability in the city, a joint effort is needed from organizations in the leisure sector.
Haarlem Marketing contributes to the objectives with vision and a multi-year strategy. To this end, we translate the municipal ambition into goals for the marketing of Haarlem. Our ambition is to improve and expand the position of Haarlem nationally and internationally as a destination. In addition, we focus on residents and entrepreneurs in the city. We focus on our pillars and core values.