In addition, we focus on understanding the unique lifestyles and audiences in Haarlem. Through in-depth research, we identify the needs and interests of different segments of our community, which allows us to tailor our activities and provide relevant experiences.
The Haarlem Marketing Monitor is a powerful tool that helps us better understand the city. It shows how the city is evolving and growing, what stories are emerging and how they relate to Haarlem's current identity. It is like a time travel machine that allows us to see how the past has shaped the city into what it is today.
The different lifestyles of the Leefstijlvinder show what people need in their leisure time or on vacation and what the differences are in this. Some want peace and quiet, others want urban excitement and sensation. We not only know what these lifestyles look like, but also where in the Netherlands they live. Which groups live in your region? What are their wishes and how can you best reach them? These are the questions the Leefstijlvinder™ answers, giving you even more insight into the wishes and needs of your visitor.
