Brand Haarlem

Haarlem is a beautiful city with numerous opportunities for both tourists and business visitors. For a midweek, weekend getaway or vacation. As an organization, we are committed to enticing visitors to visit Haarlem and enjoy all the beauty this city has to offer. We do this through a mix of promotional tools and a combination of online and offline channels.

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The Haarlem brand

Campaigns & projects

WELCOME!

We are committed to enticing visitors to visit Haarlem. For a midweek, weekend break, vacation or business visit. We also focus on repeat visits from the region (especially retail and gastronomy). We do this with a mix of promotional tools, using a combination of online and offline channels.

Together we tell the story of Haarlem. Together we want to tell the story of Haarlem. Does your company or organization match the pillars of Haarlem and the chosen target groups? And/or do you have a great idea? Please contact us!

Brandguide Haarlem

HAARLEM MARKETING

Haarlem Marketing has established a DNA foundation and core values that best encapsulate the city and all that it is. We tell you more about this in our brand guide. You can also find in the brand guide which colors we have linked to our DNA and core values through color psychology. You can also find the Haarlem logo in the guide. Do you do business in Haarlem and would you like your story to connect to the collective story we convey in Haarlem? Read through the brand guide and download our logo toolkit so you can apply the Haarlem logo to your communications.

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HAARLEM MARKETING NEWSLETTER

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In addition to the above, we also focus on repeat visitors from the region, particularly on the pillars of retail and gastronomy. Haarlem not only has a lot to offer tourists and business visitors, but also people from the region who are looking for a nice day out or a delicious dinner in one of the many restaurants in Haarlem. In this way we hope to contribute to a vibrant and thriving city where everyone feels at home. 

The DNA is composed of the core values (source: Haarlem City Compass 2013): Originality, quality and human scale. Haarlem Marketing has translated these core values into the communication values city with atmosphere, city with taste and city with style so that the target group, both young and old, can identify with them without the need for explanation. The destination management strategy is focused on these values.

Haarlem Marketing

The story

Press & media

The stories are there for the taking in Haarlem: from the invention of printing by 'Lautje' to the hidden courtyards that Haarlem is rich in and from stately city parks to the many breweries of the past and present. Stories from the past that say something about the city that Haarlem is today. Are you a journalist, blogger, vlogger or influencer and want to know more about Haarlem, write an article, interview or drop by? You can! Contact us and we will discuss the possibilities.

Advertising

Provide additional promotion for your event, cultural activity or product through the Out of Home resources of Haarlem Marketing.

In Haarlem, there are various opportunities to advertise in public spaces. Haarlem Marketing offers you the chance to use its Out of Home resources to promote non-commercial activities, to generate brand awareness or to give a campaign more visibility. Importantly, we can only place non-commercial expressions (including sponsorship) in various Out of Home resources. Together with the municipality of Haarlem, agreements have been made about this, both with us and with external providers of the means.

Newsletters

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